Apple Capital Designs, First Impressions

The following article from the Wenatchee World, Possible ‘Apple Capital’ designs displayed, lets us see what the new designs to represent Wenatchee look like.

My first thought, I need to learn how to make signs, seems to be a profitable business!

Seriously though, my first suggestion would be to not add the population to the sign. Considering that the population is growing wildly out of control, the sign will either be incorrect, need to be constantly updated, or have to be replaced again in 10 years. The city has spent quite a bit of money on signs recently, probably need to be more budget conscience this time around.

One of the signs shows apples, cherries and pears. A person coming to Wenatchee for the first time might raise an eyebrow as to why a sign about apples has an assortment of fruit. I understand that locals will understand the reference, but the sign should probably send a clear message to visitors, especially after the pot shots the last sign took.

All of the designs seem reasonable and a big improvement over recent signs. The biggest suggestion I can think of is to remove some of the clutter and do some landscaping around the sign.